Attention local self-employed electrician...

Get your FREE digital copy of the Amazon no.1 bestselling book:

The S.P.A.R.K.S Blueprint™ to
Marketing for Local Trades

And become the go-to person in your area for your service!

Straightforward, no-nonsense, written BY a tradesman FOR tradesmen.

Whether you’re brand new on the tools or have been trading for years, the S.P.A.R.K.S Blueprint™ can help you find new high-quality local customers and keep them!

This is the secret tool of 100’s of electricians up and down the country who have gone from empty calendars and competing on price to being fully booked and dominating their local markets.


The S.P.A.R.K.S Blueprint™ to Marketing for Local Trades


“I'm delighted James has decided to share his ideas in print, as I think this book will be a great asset, to all tradesmen, not just electricians.”

Tommy Walsh
TV personality (Ground Force)

   “What a refreshing book on marketing for trades people. Direct, with real            advice that's practical and can be implemented by anyone… It doesn't take a      wallet load of money to implement and is made for all trades people who          want to get out of the scarcity mindset wondering if they will have enough          work next week or next month.”

    Chris H

“Even with our limited options, this wouldn't be possible without the Toolbox and y 121 work with James Dewane. After my first year on the TB, I managed to triple my net profit and if it wasn't for the lockdown I could increase it even more.”

George Pap


So What Is The S.P.A.R.K.S Blueprint™?

Developed, tried, tested and proven over the last decade, the S.P.A.R.K.S Blueprint™
lays down the essential fundamentals that a successful, profitable and even enjoyable
Electrical business is built on.


The three things you need to focus on that will make you stand out from the bloated crowd of bog-standard electricians


A simple 3-step plan to transition from being seen as a commodity (and therefore judged on price) to an in-demand expert (and therefore valued and well paid)


Advertising does work… Only if it’s done the right way! Forget about wasting money and time on lead gen sites or flyer blasts that bring in no calls (let alone work!), there are many more effective and profitable ways to advertise locally


All things being equal people buy from people that they know like and trust. End transactional relationships and build friendships with
your customers.

KEEP IN TOUCH (Communication)

Poor communication is one of the biggest complaints customers have about tradesmen/women, which is why building rapport and developing strong relationships is key to being top of mind the next time there’s a job.


You don’t have to do everything! In fact, there are many things you SHOULDN’T be doing - but to get there first you need a system. This is all about planning and organising your business so that it operates smoothly.

Who Is James Dewane?

Hi there - that’d be me! I’ve been in the Electrical Industry for just over 25 years and like so many during my career, there have been plenty of ups and downs…

Back in 2007 I had a thriving company, nine staff, three vans, a car and a shop front – only to find myself on the brink of personal bankruptcy with no choice but to start again.

I spent time investing in myself and going all-in on the domestic sector, which led to another successful but small company, and subsequently, I became the ‘go-to’ electrician in a small local area.

To be honest, my initial big company was all about ego, I can see now why it went down. My second, yet smaller company was in fact a lot more profitable and surprise, surprise, enjoyable - the difference all came down to the way I ran them.

These days I’m retired from the tools and spend my time teaching marketing and mentoring fellow tradespeople.

One of the key things that’s helped both my electrical business and 100’s of others across the UK is what I call the S.P.A.R.K.S Blueprint™.

It took years of development and trial and error, but the final product is a well polished, tried and tested model to grow any electrical business into a thriving, fully booked powerhorse.

Inside this free ebook, you’ll find out what each of these pillars covers and how, when all used together in tandem, they’ll become your secret weapon to dominating your local market place.


ToolBox Marketing Ltd, Innovation Centre, Maidstone Road,
Chatham, Kent, ME5 9DF

ToolBox Marketing Ltd, Innovation Centre,
Maidstone Road, Chatham, Kent, ME5 9DF

© 2021 ToolBox Marketing Ltd