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James Dewane
I have now retired from the tools and spend my time teaching marketing and mentoring fellow tradespeople, it still surprises me that at no point during the trade training for any of the trade do you learn about getting and keeping customers and yet without them you can’t have a business
The S.P.A.R.K.S Blueprint
I wanted to share what I had learned about marketing with more people and realised that writing a book was perhaps the best option. I created a system for sharing the information, experience & knowledge I had around marketing and developed a simple but effective six-step solution called The S.P.A.R.K.S Blueprint™. This system became the foundation for the book - The S.P.A.R.K.S Blueprint™ to Marketing for Local Trades. The book was launched in 2015 and hit number 1 Amazon Bestseller in four different categories within three weeks of release. It has remained in the top 100 for over a year.
Having worked with Tommy Walsh (T.V Personality) on an episode of “Fix Your House For Free!” he very kindly agreed to write the Foreword.
Here’s a snippet of what Tommy has to say:
“James made it very apparent that helping tradesmen make the best of their business was one of his major passions. The S.P.A.R.K.S Blueprint is written by someone, who obviously knows their trade and has experienced the highs & lows of trying to build a profitable and sustainable business.'Well done James' for broaching this subject in the world of trades…I think this book will be a great asset to all tradesmen.”
