Why You Should NEVER Compete on Price

Uncategorized Jan 30, 2023
I was talking to an electrician a little while ago, who was new to the business and desperate to find out what others were charging in the industry. I asked him why he wanted to know – and he looked at me incredulously and said – “SO I KNOW WHAT TO CHARGE OF COURSE!”
That is absolutely NOT the way to decide what to charge. Why? Because once you compete on price then there is no way back.


The truth is, there will ALWAYS be someone who will be cheaper than you. And if you start off competing on price, you’ll have no choice but to continue to drop your price. How low? As low as you can to win the business? Possibly. And if you do win the business then you are going to be a busy fool.

So the question you may need to ask yourself is; do you want to be ‘the cheapest’?

I’m guessing not otherwise you’ll always be in business to ‘just’ make ends meet so lets take a look at just how the price you charge not...

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Tips to position yourself as the local expert

Uncategorized Jul 20, 2018

I often speak to electricians who ask me how they can be a cut above the rest in their local area. There are some very simple ways you can position yourself a cut above your local competition by making a few small changes to the set up of your business.


One of the common questions I get asked is “everyone is qualified and registered in my area, how can I beat that?” Whilst all electricians have to meet minimum industry standards – there are things you can do even in this area which will seed in your customers mind that you are the better choice.


By following these examples below, you will be seeding in your customers mind that you go the extra mile, not just meeting the minimum standards that other electricians do in your area.


  • I turn up in a marked van

Over the years I have spoken to many electricians who drive around in unmarked vans. Sign writing your van is one of the easiest methods of advertising your business. If you don't sign...

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