Why You Should NEVER Compete on Price
The truth is, there will ALWAYS be someone who will be cheaper than you. And if you start off competing on price, you’ll have no choice but to continue to drop your price. How low? As low as you can to win the business? Possibly. And if you do win the business then you are going to be a busy fool.
So the question you may need to ask yourself is; do you want to be ‘the cheapest’?
I’m guessing not otherwise you’ll always be in business to ‘just’ make ends meet so lets take a look at just how the price you charge not...
Tips to position yourself as the local expert
I often speak to electricians who ask me how they can be a cut above the rest in their local area. There are some very simple ways you can position yourself a cut above your local competition by making a few small changes to the set up of your business.
One of the common questions I get asked is “everyone is qualified and registered in my area, how can I beat that?” Whilst all electricians have to meet minimum industry standards – there are things you can do even in this area which will seed in your customers mind that you are the better choice.
By following these examples below, you will be seeding in your customers mind that you go the extra mile, not just meeting the minimum standards that other electricians do in your area.
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I turn up in a marked van
Over the years I have spoken to many electricians who drive around in unmarked vans. Sign writing your van is one of the easiest methods of advertising your business. If you don't sign...
Author
James Dewane
Coach | Author | Speaker James has well over 25 Years experience in the industry. Since 2013 he has been Mentoring and Coaching Self-Employed Local Electricians on how to build succesfull businesses from their trade.
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Whether you’re brand new on the tools or have been trading for years, the S.P.A.R.K.S Blueprint™ can help you find new high-quality local customers and keep them!
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Over the years I’ve developed, tested and proven a simple Six Step Marketing System called the S.P.A.R.K.S Blueprint, which has worked extremely well both for me and many other electricians all over the UK.
It requires no more than 15 minutes a day to put things in place and see results…
And if you can spare 4 hours a week then expect to see huge returns.
This literally has the potential to explode your business, giving you what you need to solve those aching problems and get it to where you want it to be.
To date, I’ve shared the S.P.A.R.K.S Blueprint with 100’s of electricians who are now seeing incredible results, so I’m more than confident that this system can help you transform your business, just like it's done for so many others.
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