For Self-Employed Electricians Who Want a Better Business, not just More Work
Build an electrical business that brings you in better customers, pays you properly, and stops you relying on luck, lead sites or word of mouth.
Watch the short video below and I’ll show you how the ToolBox helps electricians take control of their pricing, marketing, systems and confidence, without hype, gimmicks or being left to work it all out on your own.
If you are always busy but still not making the money you should, the problem is not your electrical work.
Most good electricians are not short of skill. They are short of business structure. They rely too heavily on word of mouth, take on the wrong jobs, price from fear, and have no proper system for bringing in the right customers consistently.
You are always busy, but not always profitable
Long hours mean nothing if the jobs are underpriced, badly chosen or full of hidden costs.
The diary goes up and down
Word of mouth can be useful, but it is not a marketing plan. When referrals slow down, so does the business.
You are competing on price
If customers cannot see why you are different, they will compare you with the cheapest electrician they can find.
The ToolBox gives you the business end of being an electrician.
This is not another course you buy and never finish. It is a practical membership built specifically for self employed electricians who want better customers, stronger pricing and a more controlled business.
- Understand your real numbers and set a proper minimum charge.
- Identify the right customers and stop chasing the wrong ones.
- Position yourself as the trusted electrician in your local area.
- Build simple marketing that brings in enquiries without relying on lead sellers.
- Follow up properly so more quotes turn into paid work.
- Use systems so the business feels less chaotic and more controlled.
Built by an Electrician, for Electricians.
I spent nearly 30 years in the trade. I know what it is like to be on the tools, chasing payments, trying to keep the diary full and wondering why being busy still does not always leave enough money at the end of the month.
I know that even excellent electricians can still lose control of their business when they have never been taught how to run one properly. From apprentice to qualified electrician no one teaches you how to run a business.
What you get inside the ToolBox
Everything is designed to help you take action, not drown you in theory.
700+ Practical Training Videos
Step by step business, marketing, pricing, positioning and systems training made for electricians.
Weekly Live Q and A
Bring your questions, your problems and your sticking points. You are not left to work it all out alone.
Weekly Live Training
Regular focused sessions to help you improve the way you run, market and grow your electrical business.
Private Electrician Community
Surround yourself with electricians who are taking their business seriously and doing the work.
Templates, Calculators and Resources
Including the Minimum Charge Calculator, Ideal Customer tools, follow up guidance and practical business resources.
Additional Business Support
Access support around websites, CRM, marketing systems and other areas that help the business run better.
The bit GoHighLevel users spot straight away
A Full GoHighLevel Account Is Included
GoHighLevel is the all-in-one CRM and marketing platform that keeps your leads, quotes, follow ups, calendars and customers in one place. On its own, a GoHighLevel account costs $97 a month.
Your entire ToolBox membership is £97 a month — with GoHighLevel included.
So for roughly what the software costs on its own, the 700+ trainings, weekly live support, private community and business help all come on top. If you already know GoHighLevel, you already know that is a no-brainer.
Real Support. Real Structure. No Guru Nonsense.
This is not about selling you a dream, handing you a pile of videos and disappearing. The ToolBox is about giving you the structure, support and accountability to build a business that works, if you do the work.
This Is for You If...
You Are Self Employed
You are a sole trader or small electrical business owner who wants more control.
You Want Better Customers
You are tired of price shoppers, bad payers and jobs that are more hassle than they are worth.
You Are Ready to Do the Work
The ToolBox gives you the system and support, but you must take action and implement it.
What Electricians Say After Joining the ToolBox
Tim Lawson
Tim Lawson Electrical Contractors
I was subcontracting, traveling too much and charging too little.I was initially looking to find ways to make my business more profitable by having better systems in place. After joining the ToolBox, I realised I needed to increase my prices and market to my ideal clients to increase the profitable work. Having implemented the changes and gained the mindset, I have changed my business to be better than ever and it is still improving.
Justin Davies
Wessex Electrical Services Ltd
Before I joined the ToolBox I was charging £30-£35+VAT p/h and a day rate of £300+VAT. Since joining I am pushing the minimum charge of £75-£85+VAT and have a daily rate of £530+VAT.
It is not just about the saved hours and the increase in profit, the ToolBox helps in so many other ways, working on my mindset has been a game changer for me.I only wish I had found it earlier.
David Durnan
D. Durnan Electrical
The ToolBox is a group of people with the same goal in mind, making a better business with the help of great mentors. I've been a member since I went self-employed. I smashed through the VAT threshold in under a year. I was charging £250 a day trying to scrape jobs off lead-selling sites competing on price. Now I'm at £410+VAT a day, work coming in all the time, and every bit of work I do is rarely more than 15 minutes from my doorstep.
James Raby
ElectricBlu Contractors
I joined the Toolbox in 2018 as I was struggling to make ends meet and relying on lead generation sites to get work in. Immediately I was amazed by the support available and the fact that everyone within the group was there to support each other.
Since joining the ToolBox and implementing the strategies taught, I have more than doubled my hourly rate, ditched the lead gen sites and have learnt how to generate quality leads of my own, doing the work I prefer within my local town instead of driving miles away.
Neil Gault
Gault Electrical Solutions Ltd
Toolbox has transformed my business and my thinking. Following James' guidelines, knowing what to charge, knowing my customer, delivering a higher service and marketing has made me less busy but more profitable.
No longer a “busy fool” I have more time to spend with my family, whilst working successfully towards financial freedom.
Neil Brown
N. Brown Electrical
I was sceptical at the beginning, but honestly, what have you got to lose? If you put in a bit of effort, take advice, and ask questions, you will completely change your business for the better.
There's a ton of guys working the hours they want, charging money they thought they'd never see, and it's all down to James' knowledge and the ToolBox techniques.
Mitchell O'Brien
Full Circuit Solutions
After joining the ToolBox and implementing as much as I could, literally everything about my business and how I run it changed.
I don't work weekends anymore. I actually take a minimum of 4 weeks off a year, I manage my diary so much better than I used to. I charge much more than I used to. You'll get out of it as much as you put in.Hear it directly from electricians inside the ToolBox
Alex & Joe
Tide Electrical Solutions.
As a new start-up the ToolBox has got us off to a great start, finding customers not an issue and confidence with pricing. We are so lucky to have found this so early in our journey. There is a vast amount of knowledge and support available.Neil Brown
N. Brown Electrical
Since joining the ToolBox I've massively increased my prices, reduced my reliance on lead generation sites, achieved NICEIC registration and had my best ever sales week. I genuinely wish I'd joined sooner.
David Nemeth
DNA Father & Son
The more you put in the more you will get out. I sat on my membership for over a year before doing the work, but when I did I got my weekends back, work only four days and am still making a profit.Join My Electricians ToolBox Today
Start taking control of your pricing, marketing, customers and systems.
- Full Access to ToolBox Training and Resources.
- Weekly Live Online Q and A and Weekly Training Sessions.
- Live in Person Workshops Every Six Months
- Private Community of Electricians Building Better Businesses.
- Business Management Software and CRM System (GoHighLevel).
- Practical Tools, Templates, Calculators and Implementation Support.
- Industry Experts Covering Accounting, H.R, Debt Collecting, S.E.O and more.
- 30 Day Money Back Guarantee.
- No Long Term Contract.
Current discounted member rate. Usual membership price is £127 per month.
Common questions
I am already busy. Do I really need this?
Being busy is not the same as being profitable. The ToolBox helps you build a business that pays you properly, attracts better customers and gives you more control.
I do not have loads of time. Will this work for me?
Yes, but only if you take action. The training is practical and broken down so you can improve one part of the business at a time.
Is this just marketing?
No. Marketing is part of it, but the ToolBox also covers pricing, positioning, customer relationships, follow up, systems, mindset and business control.
What if I have tried marketing before and it did not work?
Most electricians try random tactics without a proper strategy. The ToolBox helps you understand who you want to attract, what to promote and how to position yourself properly.
What if I join and decide it is not right for me?
You have a 30 day money back guarantee. Join, look inside, start using it, and if it is not right for you, you are not trapped.
You Can Stay Busy and Keep Hoping It Gets Better, or You Can Start Building Your Business Properly.
If you are serious about taking control of your electrical business, the ToolBox gives you the training, support and structure to do it.
JOIN NOW